What is on hold marketing?

On hold marketing refers to the opportunity presented whenever you place someone on hold. Whether it’s when being transferred through to someone else, or simply waiting for the correct person to become available, being on hold presents a marketing window of opportunity.

A recent survey showed that over 30% of people that are placed on hold hang up and don’t call back, which is why on hold marketing can be a great tool to keep callers engaged and on the phone.

Business on hold marketing software

What different types of on hold marketing are there?

With 4Com, we offer two different packages when it comes to on hold marketing. You can opt for either of the below:

Package One

With this package you will have your choice or music and voice up to a maximum of 500 characters per message/change. You have the option to select how many times you would like to change your message over the year.

Package Two

With this package you have your choice of music and voice up to a maximum of 500 characters per message/change. In addition you will have an Auto Attendant and a Night Service greeting. You have the option to select how many times you would like to change your message over the year.

You can have complete control over the script for your message, meaning you’re free to include the necessary business details that are important to your organisation.

You can find some great examples of what to include in your on hold marketing messages here.

Does 4Com offer it as a standalone product?

On hold marketing works perfectly as an add-on to our other cloud-based software systems, but we are pleased to say that we can also offer you this product individually. To find out more information about the all-encompassing phone system packages we offer, take a look at our business phone systems page.

How much does on hold marketing cost

Our On Hold Marketing packages start from as little as £23 per month and increase in price depending on the amount of changes you’d like to make each month and which package you decide to opt in for.