What is cloud telephony?

Instead of storing the network and routing elements of a business phone system somewhere in your office, cloud-based telephony takes everything offsite. This type of phone system is hosted in the cloud, which essentially means your data is securely stored on a server that can be accessed via the internet.

When it comes to using cloud telephony, you and your staff won’t notice any dramatic differences. For phone users, very little changes and calls are made and received in the same way.

Behind the scenes, however, your calls will be processed in a new way. Instead of being routed through an onsite PBX, your calls will now be sent directly to your phone thanks to the innovative switches in our cloud system.

Is cloud-based telephony right for my business?

From the perspective of the phone user, nothing really changes. You still make and receive calls in the same way you would with an onsite phone system, but it’s the way in which your calls are processed which is different.  Rather than calls being routed through your onsite PBX, they are instead routed directly to your phone, thanks to the switches held in our cloud system.

Small start-up or nationwide company, cloud-based telephony will work for businesses of any size. Designed to improve the efficiency of your business, there are plenty of advantages to making the switch:

Low maintenance

A cloud-based PBX system replaces traditional phone lines completely, so when the time comes to expanding or changing your services you won’t have to worry about rerouting wires and interrupting your staff at work. Less maintenance is required too, saving you time that’s better spent on other tasks.


With a fast setup and less maintenance required, cloud-based telephony tends to be a much cheaper option for most businesses.


With the routing and organisation of your business phone system taken care of by a series of switches in a reliable data centre, you’re less likely to run into issues with cloud-based telephony.

Advanced features

With a cloud-based telephony, your company can take advantage of call reporting, call recording, multiple voicemail inboxes and the ability to use services remotely on a mobile, alongside tonnes of other advanced features. You’ll also have a tonne of call management tools at your disposal, helping you to keep track of your relationship with clients.

Do we offer cloud-based telephony at 4Com?

Here at 4Com, we’re thrilled to be one of a select few resellers of the cloud-based business phone system HiHi. Revolutionising the way companies develop relationships with their clients, HiHi is packed with useful features. From video calling and a dedicated mobile application that enables you to get in touch with customers and colleagues no matter where you are, to exclusive applications such as call reporting and call recording,

Discover more about cloud-based telephony service HiHi here.

How long does it take to install cloud telephony?

Installing cloud telephony is an incredibly quick process, and you certainly won’t need to wait long until everything is up and running in your office. If you simply need to expand your services as your business grows, you’ll just need to wait until your additional devices arrive – there’s no need to mess around with rerouting wires!

However, if it’s your first time using cloud telephony, there are a few extra steps to take. When you choose to switch to 4Com, one of our experts will meet with you to gain an understanding of your current office set up. Depending on the services you had with your old provider, you may find you need additional features installed first – such as new broadband lines to handle your calls. This shouldn’t take long, and your dedicated Customer Project Partner will oversee the entire installation process, updating you every step of the way.

Cloud FAQs

What are the advantages of a cloud system?

Overall, cloud telephony systems tend to be more reliable (thanks to the failovers mentioned above) and more scalable than traditional onsite PBX systems.

Will I lose control of my phone system?

Quite the opposite. Thanks to the scalability and versatility of the cloud system we operate, you’ll find it easier than ever before to configure and operate your phone system.